Island Air is a leading regional airline with daily flights between Hawaii's major islands. In February 2013, Island Air was purchased by Oracle founder, Larry Ellison. Wall-to-Wall Studios was hired to rebrand the entire airline that honored Larry Ellison's original vision of "Simplicity."
The web portion of Island Air project underwent a deep study through customer use patterns and industry standards. Exploration and research were completed on a variety of competitor sites and wireframes were developed to best present relevant and useful information.
Through a mix of static photoshop element designs and rapid prototyping we were able to remain agile to the swiftly-changing needs of the avid island hopper.