A Hawaii-based creative focused on branding and ux/product design.
A Hawaii-based creative focused on branding and ux/product design.
My main gig from 2017 to mid-2023 as creative lead and product designer. WealthFit is an online education platform committed to delivering the world’s best educational content on personal finance, investing, and entrepreneurship.
Started off my tenure at WealthFit with a full on brand refresh. This included refreshing the logo a bit with cleaner type and sneaking a “W” letterform in the WealthFit “pulse” mark.
The scale the ever-growing library of 400+ classes, I developed a design system that allows flexibility in key art selection while providing visual representation for each of WealthFit’s main educational categories.
WealthFit’s intensives are courses designed to give you a deeper understanding into a particular topic. Thus we wanted to differentiate these courses from the one-off class content with a slightly different look.
WealthFit’s articles were a valuable piece in the overall content marketing strategy. We wanted to create featured key art for each article that would help with engagement when shared across social media.
Class content is enriched beyond the video content with the addition of downloadable tools and resources. WealthFit branding was a common unifier throughout each piece of content.
New classes are added to the library on a week-by-week basis. These visual assets were used to promote new content to WealthFit’s following.
With the various level of membership access available, we wanted to make sure the dashboard provided relevant content and upsells to keep the experience rich and engaging on each login.
Apparel made for the San Diego and Kailua-based teams.