Case study 08 / 14 ⸺ HONBLUE ⸺ 2024
You Dream It. They Print It.
HONBLUE’s services were split across three sub-brands, so customers had to know which one to go to before they could order anything. I mapped everything into one site and designed the flow for sending in work, so finding a service and submitting a job happen in one place.
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HONBLUE started as a small blueprinter in Honolulu’s urban core and grew into three businesses with three names: large-format blueprints for architects, vehicle wraps and big retail installations, and quick-turnaround prints, Moo.com style. Great if you knew which one you needed. Confusing if you just had something to print.
For the redesign, HONBLUE decided to bring everything under one name. Working with Aidia Marketing, my job was making that one name hold together online: the information architecture and sitemap that fold three businesses’ worth of services into one menu, the wireframes, a design system to keep it all consistent, and a much-needed project submission workflow, so business owners and creatives can send in the work they want produced right from the site.
The bet was simple: one front door instead of three, and one place to send in work. Customers shouldn’t have to learn HONBLUE’s org chart to get something printed.