Case study 05 / 15 ⸺ Waikiki Shore Beach Service ⸺ 2024
Seas The Day
Renting beach gear used to mean a phone call or a line at the stand. I designed the site and its online reservation flow, and once it launched, bookings moved online, the stand got less crowded, and the phone rang less.
§ 01
Before this site, renting an umbrella or a board from Waikiki Shore Beach Service meant calling ahead or walking up to the stand the day of. Most of the people doing that were tourists, new to the island, sorting out gear face to face with whoever was working the stand.
Working from the brand foundation and illustrations cocoskies created, I designed the whole digital experience: the rentals catalog, surf lessons, the mobile layout, and a reservation flow that lets you book before you ever hit the sand. Reserve online, get your receipt, give your name at the stand, grab your gear.
Once it launched, more bookings came in online, the stand got less crowded, and the phone rang a lot less. No numbers to quote on this one, but a shorter line at the stand is easy to spot from the sand.
Make Everyday A Sun Day
§ 02
Delight in Copy
The person booking is on vacation, often in Hawaiʻi for the first time. So the copy talks to them like a friend at the stand would: casual, a little cheeky, so reserving an umbrella feels like part of the trip instead of paperwork before it.
§ 03