Case study 04 / 15 ⸺ Propwire
Wire In.
§ 01
Pulling listing data used to mean paying monthly for PropStream, DealMachine or BatchLeads. Propwire’s whole pitch was that you shouldn’t have to.
I was on the founding team, shaping the brand and the user experience. Property search, skip tracing, comp reports: all of it had to feel like the paid tools investors were already used to. A free tool only feels like a deal if it doesn’t feel free.
§ 02
Cross Device Design & Implementation
Casual investors, full-time pros and property managers all use the same product. They don’t want the same density of information and they don’t show up on the same device. Most of the cross-device work was deciding what each of them could afford to lose on a smaller screen, without ever cutting the number they came for.
§ 03
From Macro to Micro
On a founding team you work at both ends: first what the product is, then the UI system and the micro-interactions that decide whether anyone trusts it.
gallery ⸺ 4 obj
§ 04
Educational Content Design
Propwire had no educational content and no way to make any. I built the document design system from zero, working directly with subject matter experts so the format fit what they actually needed to explain. It scaled to hundreds of resources delivered inside the product.