LEVEL UP.

The name Awesome REI had a ceiling built into it. I rebranded the company as Awesomely — and the new name is what let them expand into entrepreneurship, stock investing, and crypto.

Awesome REI knew what it wanted to become and couldn’t get there. Those three letters told every prospect exactly one thing — real estate investing — and that was the limit of what the company could credibly sell. Every expansion had to argue with its own name first.

So the rebrand wasn’t about making them sound like a different company. Their audience already liked the personality; the job was to keep it and cut it loose from the single vertical it was welded to.

It launched, it stuck, and it’s live today. Awesomely now teaches entrepreneurship, stock investing, and cryptocurrency alongside real estate — a catalog the old name could never have carried.