LEVEL UP.

Awesome REI knew what it wanted to become and couldn’t get there. Those three letters told every prospect the company did real estate investing and nothing else. That was the limit of what it could credibly sell. Every expansion had to argue with its own name first.

Their audience already liked the personality, so the rebrand kept it and cut it loose from the one vertical it was welded to.

The new name stuck, and it’s still in use today. It was also just the first job.

A new name only matters if the company grows into it. Awesomely did: real estate flips, notes, tax liens, auctions, retirement income, and then crypto. Every program has its own host and its own audience, and all of them still have to look like they came from the same place.

Each program gets its own identity from me: a logo, a square cover that works as a thumbnail anywhere, and, for most, a full product suite.

The biggest shift was Awesomely moving into blockchain investing. That meant seven new programs: The Advantage Crypto Mastermind, Automated Payment Pools, TradingView Mastery, Trade Secrets, Futures Mastery, the Liquidity Pool Hedge System and The Edge, a crypto newsletter.

Crypto is a hard sell to beginners. It looks complicated, and a lot of it looks like hype. Each of these needed to feel technical and trustworthy at the same time, and still read as part of the Awesomely family.

A program ships as a suite: the video course, plus the guides, cheat sheets, checklists, calculators and trackers students actually work from. I design the whole set, so a student holding a cheat sheet from one program and a guide from another can tell they came from the same school.

I also direct Awesomely’s video productions. I do the storyboards, the shot lists and the set design, and then I direct the talent on set.

The 5-Day Online Income Challenge was one of them, shot at a green-screen studio in San Diego. Other shoots have been on location, like a set in Kailua, Hawaiʻi.