Archive 01 / 09 ⸺ Real Freedom CoLab
Breaking Chains & Making Change
§ 01
Real Freedom, Inc. set out to build a group of companies in real estate and blockchain. The brand had to carry the founders’ vision and still stretch across several ventures without looking different on each one.
What Could Have Been
§ 02
The eagle.
The alternative concept leaned into the most familiar American symbol for freedom: the eagle. The client loved the mark and the direction. In the end they chose the monogram, because it better represented the full name of the business.