Revolutionizing Financial Education
My main gig from 2017 to mid-2023 as creative lead and product designer. WealthFit is an online education platform committed to delivering the world’s best educational content on personal finance, investing, and entrepreneurship.
Brand Evolution
Started off my tenure at WealthFit with a full on brand refresh. This included refreshing the logo a bit with cleaner type and sneaking a “W” letterform in the WealthFit “pulse” mark.
Class Cover System
The scale the ever-growing library of 400+ classes, I developed a design system that allows flexibility in key art selection while providing visual representation for each of WealthFit’s main educational categories.
30-Day Intensives
WealthFit’s intensives are courses designed to give you a deeper understanding into a particular topic. Thus we wanted to differentiate these courses from the one-off class content with a slightly different look.
Content Design
WealthFit's articles were important for our content marketing strategy. We aimed to create key visuals for each article to boost social media engagement. Class content is enhanced with downloadable tools and resources. WealthFit branding was consistent across all content. New classes are added weekly, and these visuals were used to promote fresh content to WealthFit's audience.
User Experience
& Product Design
WealthFit's articles were important for our content marketing strategy. We aimed to create key visuals for each article to boost social media engagement. Class content is enhanced with downloadable tools and resources. WealthFit branding was consistent across all content. New classes are added weekly, and these visuals were used to promote fresh content to WealthFit's audience.
